WP 28 | 12 The Stubai cooperative: using local roots for global competitiveness
Data di pubblicazione: 13 Ottobre 2012
Aree di ricerca: Sviluppo locale
Categorie pubblicazione: Working paper
The Stubai Co-operative, founded in 1897 by several craftsmen and steel manufacturing companies located in the Tyrolean Stubai Valley, has developed in one of the most successful distributors of small steel products in the high quality segment on a global scale. The proposed case study will discuss the reasons for this remarkable success, given that the comparably small Stubai Co-operative is able to challenge big players in the iron manufacturing industry, mainly from the US and the Far East.